FORT WASHINGTON, PA (May 16, 2018) — M3 Global Research is honoured to announce that it has won a BHBIA Best of Business Intelligence (BOBI) Award in the panel-judged “Best Patient-Centric Approach” category; granted to a business intelligence project or approach which best focuses on putting patients at the core of decision-making. Achievement enough to be selected as the winner, M3 is further humbled to be the first fieldwork agency to receive such recognition.
As part of the BHBIA Annual Conference, the 2017-18 Best of Business Intelligence (BOBI) awards (held annuallysince 2007) took place in London on Monday, 14 May. In the panel-judged ‘Best Patient-Centric Approach’ category, sponsored by Kudos Health, M3 Global Research, with Surrey Heartlands Health and Care Partnership was announced as the winner, after being shortlisted alongside strong submissions from The Earthworks Insights with Shield Therapeutics and Ipsos MORI with Almirall.
The focus of this award is on the demonstration of true engagement with patients in understanding their needs, and learning first-hand about their experiences of living with a particular condition or disease. The judging panel also considered how the approach generated deep patient insight to aid decision-making. Additionally, there must be clear evidence of tangible impact in influencing a UK client’s patient-centric strategy.
A collaborative effort between Tom Pugh and Hannah Brown of M3 Global Research and Richard Stockley of Surrey Heartlands Health and Care Partnership, the project demonstrated an innovative service redesign workshop, recruiting both patients and physicians to collaborate on services in the Surrey Heartlands region. This approach is transformational, demonstrating culture change within the NHS given the depth of consideration given to patients and their needs.
“This entry focused on engaging with the NHS – in an area where there was an important rationale for change,” say the judges. “The project demonstrated a strong commitment to improve current lack of patient representation – i.e., to include hard to reach or highrisk groups. There was strong evidence of recommendations put into action and ongoing patient engagement beyond the completion of the research.”
Surrey Heartlands Health and Care Partnership approached M3 Global Research to support and professionalise a programme of research to inform a project co-designing treatment pathways inside the sustainability transformation partnership (STP) footprint which brought together the needs of ‘citizens’, clinicians, and stakeholders at all levels. Citizens include patients, residents, carers, and service users, as well as engaged stakeholder groups.
“We are so pleased that our entry has been recognised with this BOBI award,” says M3 Global Research CEO Anton Richter. “We are very proud of the work the M3 team contributed in collaboration with Surrey Heartlands. For the first time, their formal approach to patient engagement and patient/stakeholder co-design for the cardiovascular disease workstream has resulted in patient-led priorities and improvements.”
M3 Global Research, with a very strong emphasis in the healthcare space, has historically focused on healthcare provider research, conducting global research studies and reaching physicians and ancillary care providers in 248 markets across 70 countries worldwide. Recognising the turning trend in healthcare to patient focus, M3 has worked diligently over the past several years to expand their offering to include access to patients and caregivers. This additional offering has grown organically as well as through acquisition. In addition to development of a patient panel and specialised recruitment services for patients, M3 recently acquired Wake Research, an integrated network of phase I – phase IV clinical trial investigational sites. This acquisition greatly complements the organic growth of M3 and the global reach for patients.
Working in highly regulated industries, M3 maintains ISO 26362 and 27001 certifications, providing data collection and project management capabilities covering a broad spectrum of quantitative and qualitative techniques.
For the full list of winners, visit: www.bhbia.org.uk/bobiawards/winners.aspx
About M3 Group
The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, doctors.net.uk, medigate.net, medlive.cn, and m3india.in. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413) with subsidiaries in major markets including USA, UK, France, Japan, China, and India. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Spain, USA, Sweden, China, South Korea, and India.