Qualitative Research

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1. relating to, measuring, or measured by the quality of something rather than its quantity. "a qualitative change in the undergraduate curriculum"

As a key component to research, recruitment of quality respondents for qualitative engagement is imperative. M3 Global Research provides an array of qualitative recruitment services for healthcare providers, patients, caregivers, and general consumers.

Regardless of the methodology, M3 follows a system of checks and balances to ensure that beyond finding the correct respondent we are finding a respondent who will contribute to the success of your research.

Our respondents appreciate diversity and are regularly utilized for an array of methodologies.


Focus Groups

M3 hosts and recruits focus groups in our state-of-the-art studios located in Philadelphia, US, London, UK, and Gothenburg, SE. When you need recruitment outside of our core locations, we will coordinate, recruit, and provide the same level of service with partner studios across the globe.

Webcam Focus Groups

M3 utilises technology to recruit respondents to participate in interviews across the globe. We focus on the quality of the recruitment and work with high-end technology partners like Civicom, FocusVision, 20|20, and itracks to provide the perfect platform.

Tele-depth Interviews (TDIs)

M3 provides true national and global representation in our recruitment. We connect you with respondents in locations that are rarely utilised, as well as standard markets, to ensure the voice of all your targets are heard.


Utilise the M3 app or a mobile platform of your own to tap into the moment of the respondent and gain insights that are difficult to duplicate with other methodologies. Photos, videos, dictation, and text provide deep and meaningful insight into your respondents.

In-person Interviews (IDIs)

Whether you are seeking to connect in a studio, in a physician’s office, in a coffee shop, or at another venue of your choosing, M3 is there to provide quality respondents for one-on-one interactions with your target.


Types of ethnographies typically conducted by M3 include home visits, “a day in the life,” accompanied shops and window shopping, simulated shopping, unguided discussions, video analysis, and self-ethnography. M3 recruits quality, insightful respondents for your immersion into their world.

Discussion Research

Seeking to connect respondents across multiple time zones? Or to allow respondents to provide opinions at times that are convenient for them? M3 recruits qualified respondents to participate in studies for the course of your bulletin board in their native language or English only (when possible).

Online Communities

M3 specialises in recruitment of custom communities, which can be recruited specific to brands, therapeutic areas, or attitudinal segmentation. M3 develops, maintains, and replenishes these online communities utilising multiple monitoring methods to avoid duplication of respondents.


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