Happy panel...happy clients? Keeping our panel engaged and responsive is a top priority to ensure that our clients can gain as many insights as possible and achieve their research objectives. That’s why at M3 Global Research we have a dedicated team of experts maintaining the panel - it’s their job to ensure that both our healthcare professional and patient panels are engaged – and ready for research.
We recently caught up with Athena Yu, Panel Development Strategist, for top tips on keeping our patient panel participants engaged:
- Provide Opportunities
- Work from a Place of Empathy
- Understand, and Educate Yourself Before Reaching Out
Our award-winning patient panel is built specifically for healthcare research, run by experts in patient market research, with in-depth knowledge across recruitment, sampling, community builds, qualitative and quantitative methodologies, and project management.