Chief Panel Officer
Aida Tovar started her career in market research in 2009 as a fieldwork manager at M3 Global Research, giving her broad exposure to both qualitative and quantitative recruitment. She has been instrumental in the significant growth of the M3 Global Research panel, and during her eight years of experience in panel management, she has led the recruitment and engagement of healthcare professionals across Europe, North America and LatAm. In 2017 she was promoted to her current role of Chief Panel Officer, and now oversees a panel, sampling, and fieldwork team of over 100, who collectively focus on maximising engagement, panel growth, project recruitment, feasibility assessment, data integrity and quality assurance, underpinned by M3’s panel management commitments in line with its ISO 20252 certification. She is passionate about collaborating with healthcare stakeholders globally to ensure the delivery of high quality, data-driven insights that ultimately improve patient outcomes, and amplifying the physician and patient voice to bring about real change.