M3 Global Research Blog

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Healthcare Trends, Generative Artificial Intelligence

2024’s #1 Global Healthcare Trend: Integrating Generative Artificial Intelligence

M3 Global Research Internal Survey

Predicted as the top trend for 2024 by the global M3 panel, generative AI is providing solutions to longstanding challenges. With its ability to generate new content from training data, generative AI holds potential across various healthcare domains. However, its integration demands careful consideration of data privacy, security, ethical biases, and regulatory challenges to ensure responsible deployment and maximise its benefits.

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Diversity, Qualitative Research, Simultaneous Translation

Navigating Linguistic Diversity: The Role of Translation in Qualitative Research

By Irene Bocca, Vice President of Product, Qual Suite

Understand how M3's QualStage plays a pivotal role in overcoming language barriers and enhancing the quality of insights obtained from interviews and focus groups, especially in the dynamic field of healthcare research. Explore the dichotomy of concurrent and real-time translation methods, each offering unique advantages and challenges.

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Advanced Analytics, Advanced Dashboard

The Role of Dashboard Solutions in Market Research

By Harinath Bingi, Global Solutions Director, Data Services

Discover how 21st-century analytical solutions are transforming market research, leaving behind the inefficiencies of manual processes. Dashboards, acting as strategic command centres, provide clarity amidst the data chaos. From revolutionising project reporting to on-the-fly results for ad-hoc and tracker projects, our blog explores the myriad benefits of dashboard solutions.

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Behavioural Science, Patient-centric Strategies

The Power of Behavioural Science: A Transformative Capability for Pharmaceutical Companies

By Georgie McDonald

Understand the impact of behavioural science on the pharmaceutical industry. Gain a deeper understanding of how patient-centric strategies are reshaping healthcare, explore Prescription Digital Therapeutics, and understand the role of behavioural insights in redefining effective brand strategies.

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Behavioural Science, Patient Centricity

Understanding the Role of Behavioural Science in Healthcare Market Research

By Georgie McDonald

Dive deep into the foundations of behavioural science, unravelling the motivations, perceptions, and barriers that shape patient engagement. Explore the pivotal role this transformative approach plays in crafting patient-centric care, going beyond the buzzword to create tailored solutions that prioritise individual needs and experiences.

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Mobie Surveys, Survey Design, Programming

Top Five Considerations to Help Optimise your Surveys for Mobile

By Miriam Haynes and Beth Waugh

Discover the impact of mobile surveys in market research. Industry experts from M3 Global Research provide key considerations for optimising surveys, including strategic design, mobile-optimised question types, progressive profiling, load time attention, and responsive testing. With mobile surveys constituting nearly 50% of all surveys, having a guide to collecting valuable and reliable data will help shape market research in a mobile-centric world.

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Integrated Panel, Data Excellence

Panel…To The Power of Four

By Danielle Bunten

Discover a revolutionary approach that goes beyond scale, merging the strengths of four powerful panels to set a new standard in the industry. With an unwavering commitment to data excellence, ISO certifications, and cutting-edge fraud prevention measures, our integrated panel delivers more than just data—it provides a gateway to knowledge that drives profound insights.

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Advanced Analytics, Custom Simulator

Unleashing the Power of Advanced Analytics: Introducing our Custom Simulator

By Hari Bingi

Discover how the Custom Simulator revolutionises healthcare market research with advanced analytics. Unlock valuable insights, streamline decision-making, and gain a competitive edge in the ever-evolving healthcare landscape. Explore its versatile applications across market research and embrace the custom simulator to make data-driven decisions that shape the future of healthcare.

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Qualitative and Quantitative Research

Comparing Quantitative and Qualitative Research Methods: Exploring Respondent Engagement

By Georgina McDonald

Discover how quantitative methods reveal the power of numbers, while qualitative approaches delve into the depths of human experience. Learn when to use each method and how they differ in data collection, analysis, and outcomes. Delve into the unique characteristics of respondents in quantitative surveys and qualitative interviews, and how these differences shape the research process.

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Recruitment, Custom Recruitment

The Power of M3’s Standard and Custom Recruitment Approach

By Erin Daniels, Associate Director of Custom Recruitment

Explore how our recruitment strategies prioritise engaged and reliable participants, delivering invaluable insights for your projects. Find out how our custom recruitment approach goes beyond the standard to redefine the boundaries of recruitment strategies, ensuring precision, regional nuances, and outstanding results.

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Female Healthcare

Gender Disparities in Women's Healthcare: Unveiling Critical Perspectives

M3 Global Research Internal Survey

How do gender gaps and gender differences impact women’s health outcomes? Do healthcare professionals observe gender disparities in their clinical practices? In our latest M3 Pulse survey, we asked over 3,200 healthcare professionals about disparities in female-specific healthcare. Get the full results and learn more about gender disparities in healthcare.

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List Matching Feasibility

Maximise the Feasibility of Your Lists with Our Innovative List Matching Tool

By Jim Spangler, Director of Operations - US

Explore the cutting-edge advancements in recruitment efficiency with M3’s new list matching tool. Discover how this solution improves traditional methods by refining list-based recruitment, ensuring precise matches even with data inconsistencies. Understand the intricacies of feasibility assessments, and learn how our tool's meticulous scanning process and match score thresholds enhance project outcomes.

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Qualitative Research

Key Considerations for Global Primary Research: How Consultants Can Maximise Returns in the Interview Process in Healthcare

By Laura Haxton, Head of Qualitative Research

Discover how in-person qualitative research can maximise returns for your consultancy in the healthcare sector. Explore the significance of face-to-face interactions, global considerations, meticulous preparation, diversity and inclusion, and the role of local experts in this transformative journey.

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Global In-Person Qualitative Research

How Best to Involve the Healthcare Community to Build High-value Regional and Global Campaigns

By Laura Haxton, Head of Qualitative Research

Crafting impactful healthcare campaigns demands more than surface-level strategies. Learn how involving healthcare professionals, patients, and stakeholders through in-person qualitative research can elevate your campaigns to resonate authentically across diverse cultures and communities. Discover key considerations for successful cross-country research, from tailored recruitment strategies to addressing language diversity and cultural nuances.

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Diversity, Equity and Inclusion

How Consulting Businesses Embrace Diversity, Equity and Inclusion to Deliver Robust Insights to Their Healthcare Clients

By Beth Reilly Senior Vice President - Global Operations

Explore how healthcare consulting firms are harnessing diversity, equity, and inclusion principles to deliver impactful insights to clients. Learn how these practices are reshaping patient-centric strategies and advancing health equity.

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Remote Qualitative Research, QualStage

Remote Qualitative Research: Advantages, Challenges, and M3’s Secure Solution

By Irene Bocca, Vice President of Product, QualSuite

Remote qualitative research has become a permanent fixture in market research, offering global reach, cost, and time efficiency, and improved participant availability. Despite its benefits, there are challenges related to ethics, data security, accessibility, and recruitment sampling that researchers must address for successful outcomes.

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In-person Qualitative Research

Return to In-Person Qual: Considerations and Differences in Conducting In-person Qualitative Research Across Various Countries

By Laura Haxton, Head of Qualitative Research

Discover the exciting return to in-person qualitative research as the healthcare market undergoes a transformative period post-pandemic. Uncover the considerations and differences researchers face when conducting studies across various countries. Understand the value of face-to-face interactions and the challenges of cultural diversity, language barriers, and regulatory frameworks.

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International Qualitative Research, Modern Moderators

Modern Moderator: Exploring Cross-Cultural Differences

By Laura Haxton, Head of Qualitative Research

Discover the evolving role of modern moderators in medical market research! Dive into the world of cross-cultural differences, adaptation strategies, and the importance of speaking the respondent's language figuratively and literally. Learn how modern moderators bridge the gap between clients and diverse participants, ensuring accurate and meaningful insights are obtained.

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Female-focused Healthcare

The Rise of Female-Focused Healthcare - Factors and Implications for the Future

By Danielle Bunten

Discover the transformative shift in women's healthcare, addressing long-standing neglect and providing tailored solutions. Factors driving this change include awareness and advocacy, advancements in research, and technology. Explore the future implications and opportunities, including the potential for businesses in the thriving FemTech sector.

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DEI, PRIMARY MARKET RESEARCH

Mastering Diversity, Equity, and Inclusion in Primary Market Research: Best Practices from Start to Finish

By Beth Reilly

Mastering DEI best practices in primary market research is crucial for businesses to thrive. Learn how to plan, scope, execute, analyse, and assess research to ensure inclusivity, accuracy, and meaningful insights. Download our Methodology and Execution guide.

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Patient-centric Pharmaceutical Research

Making Pharma Research Patient-Centric: Addressing Unmet Needs through Diversity, Equity, and Inclusion

By Beth Reilly

Discover how embracing diversity, equity, and inclusion (DEI) principles in pharmaceutical research can address the unmet needs of diverse patient populations. Learn how M3's custom recruitment capabilities, largest healthcare panel, and language services promote inclusion, improve diversity in clinical trials, and enhance research outcomes. Click here to explore the power of patient-centric, inclusive pharma research with M3.

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AI in Healthcare

The Challenges and Benefits of AI in Healthcare: A Double-Edged Sword

M3 Global Research Internal Survey

Artificial intelligence (AI) is on the move and its impacts are a trending topic for debate in most markets. With potential benefits including improving diagnosis accuracy, reducing medical errors, and enhancing patient outcomes it still raises some concerns. Addressing these concerns while maximising the potential benefits of AI is essential to ensure that it positively impacts healthcare.

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Healthcare Wearable Technology

From Fitness Trackers to Blood Pressure Monitors: Exploring the Expanding World of Wearable Technology in Healthcare

M3 Global Research Internal Survey

With an ever-growing market valued at $61.30 billion in 2022, wearable technology is set to revolutionise healthcare, providing doctors with valuable data to monitor patients remotely. From heart monitors to biosensors, CGM monitors, blood pressure monitors, and fitness trackers, these devices provide patients with valuable insights into their body's functions, enabling them to take control of their health and well-being.

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Panel Verification, Fraud Prevention

Putting a Face to the Name: The First and Only Panel Verified by Photo ID and Facial Recognition

By Danielle Bunten

Online fraud can severely compromise the quality and integrity of survey data, making it essential to weed out fraudulent respondents. M3 Global Research employs advanced photo identification and facial recognition protocols, going beyond traditional identity validation techniques, to provide the highest levels of confidence in participant quality.

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Wearable Technology

Wearable Technology in the Healthcare Sector – Yay or Nay?

M3 Global Research Internal Survey

Wearable technology is becoming more popular for health and wellness. A survey conducted by M3 to 4,087 healthcare professionals shows that the majority consider wearable technology very or somewhat important. But wearables have their pros and cons…see what our panel had to say.

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Healthcare Industry, Global Inflation

Navigating the Impacts of Global Inflation on Healthcare: Challenges and Solutions

M3 Global Research Internal Survey

The healthcare industry is facing new challenges due to global inflation, with rising costs of healthcare services and workforce and drug shortages. The impact of inflation on patient care is concerning, with potentially longer waiting times, reduced access to treatment, and decreased availability of hospital beds. Healthcare professionals are taking measures to protect themselves, but more support is needed from national healthcare authorities, including financial aid, wage adjustments, and psychological support.

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Advance Analytics

How Market Research Can Inform Pricing of Healthcare Products and Services

By Georgie McDonald

The healthcare industry is struggling to make pricing decisions due to various challenges. Discover how you can use advanced analytics methods like Van Westendorp and Gabor-Granger to make evidence-based pricing decisions.

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Respondent Satisfaction Monitoring, Quality Data

Explore Respondent Satisfaction Monitoring to Drive Higher Quality Deliverables

By Georgie McDonald

Respondent satisfaction monitoring from M3 provides actionable insights to drive higher quality deliverables and benchmark against the industry and evidence based KPIs. It can be used to compare and contrast scores for different projects, quantify capabilities when bidding for new projects, use evidence to inform conversations on the impact of using FMVs, and provide research sponsors with peace of mind that participants have had a good experience.

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AI, Generative AI, Market Research, Healthcare

Exploring the Impact of Generative AI on the Research Industry

By Artificial Intelligence

Generative AI is revolutionising the research industry by allowing researchers to generate data-driven insights and discoveries faster than ever before, while also automating research processes and increasing accuracy. However, potential downsides include bias in the generated insights and inaccuracy due to the algorithms not always being able to recognise nuances or account for context.

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Healthcare Trends, Virtual Healthcare

Number One Global Healthcare Trend: Virtual Healthcare

M3 Global Research Internal Survey

Virtual healthcare is predicted to have the greatest impact on healthcare in 2023, according to 20% of the M3 panel globally. The predicted impact of virtual healthcare on the healthcare system in 2023 varies significantly between the US, Europe, and the Nordic countries due to differences in healthcare infrastructure, access to technology, population size, and the diverse needs of different countries.

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Data Visualisation, Raw Data, Data Transformation

Five Reasons Why Data Visualisation is Central to Engaging Insights

By Georgie McDonald

In our world of big data, effective charting and visualisation are incredibly important in clearly communicating insights. Visually appealing data is more memorable than raw figures, and makes findings clearer and easier to understand, rendering the results of your research much more engaging. Read our top five reasons on why data visualisation is central to engaging insights.

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Data Integrity, Healthcare Panel, Respondent Fraud

Battling Fraud: How Innovation Offers Solutions

By Georgie McDonald

The market research industry is continuously challenged by rising levels of online fraud, compromising data integrity and quality. That's why M3 Global Research’s commitment to high-quality survey data is underpinned by multiple initiatives designed to eradicate respondent fraud, including the deduplication of records, and manual verification of panel members’ credentials, including photo ID and facial recognition tools.

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Healthcare Industry, Japan, Expert Insights

Market Research in Japan: Understanding the Health Insurance System

By Demi Liu

Demi Liu, our APAC market expert, shares insights on how the Japanese healthcare system differs from others around the world, and what you need to know when commissioning research there.

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Survey, Healthcare Trends, HCPs, Insights

Healthcare Professionals’ Levels of Industry Confidence

M3 Global Research Internal Survey

In a recent original survey, we asked 10,200 HCPs from 14 countries for their opinion on the ongoing credibility of the sector.

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Healthcare Industry, Japan, Expert Insights

Market Research in Japan: Four Tips for Leading Successful Interviews

By Demi Liu

We recently caught up with Demi Liu, our APAC market expert, for top tips on leading successful qualitative projects in Japan.

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Healthcare Industry, Japan, Expert Insights

Market Research in Japan: How to Target the Right Respondents

By Demi Liu

Demi Liu, our APAC market expert, shares her insights into conducting effective healthcare market research in Japan.

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Healthcare Industry, China, Expert Insights

Healthcare Market Research in China: 7 Things to Consider

By Demi Liu

Learn the seven things you must consider before launching healthcare market research projects in China from our region expert, Demi Liu.

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Patient Panel, Panel Engagement

Three Ways we Keep our Patient Panel Engaged

By Athena Yu

We recently caught up with Athena Yu, Panel Development Strategist, for top tips on keeping our patient panel participants engaged.

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Healthcare Industry, China, Expert Insights

Healthcare Market Research in China: Chinese Hospital Tiers and Types

By Demi Liu

Learn about China’s hospital tiers and types, to ensure that the right HCPs are targeted for healthcare market research studies in China.

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Healthcare Industry, China, Expert Insights

Healthcare Market Research in China: Understanding the Chinese Healthcare System

By Demi Liu

M3’s market expert for China, Demi Liu, shares insights on how the Chinese healthcare system differs from others around the world, and what you need to know when commissioning research there.

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Mobile, Surveys, Market Research, Quantitative, Best Practices

Seven Tips to Create a Successful Mobile Survey

By Miriam Haynes and Beth Waugh

Miriam Haynes, Global Head of Survey Programming, and Beth Waugh, US Director of Quantitative Programming, share their seven top tips to design successful mobile-friendly surveys.

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Qualitative, Patients, Best Practices

Four Things to Consider Before Launching Your Patient Project

By Jackie Prinder

We caught up with Jackie Prinder, M3 Global Research’s Director of Global Patient Business Solutions, for her advice on ensuring the success of patient healthcare research projects.

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HCPs, Insights, Webinar

Three Takeaways from Dr. Susan Noonan: Mental Wellness of HCPs in the Current Climate

By Hannah Brown

M3 Global Research’s Global Head of Marketing, Hannah Brown, sat down with Dr. Susan Noonan for the inaugural ‘M3 Health Talks’, to discuss the mental wellbeing of healthcare practitioners in the current climate. Hannah shares her top 3 takeaways from the session.

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Insights, HCPs, Patients

Gender in the Healthcare Industry: What, if any, are the implications?

By M3 Global Research

We asked our panel if they felt that their experience had been impacted by their gender, revealing some interesting insights.

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Sampling, Dynamic Audiences, Best Practices

Five Ways to Reduce Your Screen Outs

By Cedric Gallais

To avoid project delays it’s essential that your screening runs smoothly. We asked our expert, Cedric Gallais, Fieldwork Director, to share his top tips to reduce screen outs.

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Data Protection, Updates, Compliance

Data Protection in 2022

By M3 Global Research

A roundup of the latest data protection updates and changes, and what the implications are going forward.

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Insights, HCPs, Surveys, Questionnaires

Three Healthcare Market Research Stats for the Holiday Season

By Georgia Galliford and Hannah Brown

We reviewed our October to January response rates over the last 3 years, to try and spot any trends that can help improve delivery in 2021, revealing some interesting holiday season stats.

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Survey, Patients, AI Healthcare, Healthcare Trends

How do patients feel about AI-supported diagnoses?

Source: M3 Global Research Internal Survey

We asked 1,594 panelists in the US and Europe whether they would trust an AI diagnosis over a traditional diagnosis, revealing interesting insights.

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Sampling Method, Dynamic Audiences, Innovation

Why We Created Our Own Sampling Method: Everything You Need to Know about Dynamic Audiences

By Georgia Galliford

Earlier this year we introduced Dynamic Audiences, an innovative new methodology that is proven to reduce respondent frustration.

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Survey, Questionnaire, Tips, Best Practices

A QA Experts’ Top 12 Tips to Ensure your Survey Launches Quickly and Seamlessly

By Heather Stockhoff and Miriam Haynes

M3 Global Research’s Global Director of Survey Quality Assurance, Heather Stockhoff, and Global Head of Survey Programming, Miriam Haynes, know a thing or two about launching fieldwork.

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HCPs, Insights

Five Things You Need to Know About HCP Participation in Market Research

Source: M3 Global Research Internal Survey

In our latest survey, we asked our panel of HCPs across the UK and US why they participate in market research, revealing some interesting insights.

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COVID, Interview, Qualitative

Living with Long COVID: Claire's Story

‘Long COVID’ describes long-term symptoms that remain after the patient’s immediate recovery from COVID-19, and commonly include shortness of breath, fatigue, and ‘brain fog’. Because ‘long COVID’ is still a new topic of conversation, we want to give patients living with the condition a voice, which might encourage others to share their own experiences. We want to start by sharing the story of Claire, a woman who is living with type 1 diabetes in the UK and is now suffering from ‘long COVID’.

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Qualitative

5 Tips for Remote Qual Success

by Hannah Brown

Although remote qual research is not a new approach, it was rarely seen as a first-choice approach until 2020 and COVID-19. In the post-pandemic world comfort with online video platforms has increased, and so has the prevalence of online qual. The introduction of new platforms built by research experts for online research, like our proprietary platform QualStage, provide many benefits when conducting online qual. But researchers must also adopt new best practices in order to get the most out of their research.