M3 Global Research Blog

Qualitative

5 Tips for Remote Qual Success

Although remote qual research is not a new approach, it was rarely seen as a first-choice approach until 2020 and COVID-19. In the post-pandemic world comfort with online video platforms has increased, and so has the prevalence of online qual. The introduction of new platforms built by research experts for online research, like our proprietary platform QualStage, provide many benefits when conducting online qual. But researchers must also adopt new best practices in order to get the most out of their research.